About MAINLAND
One flag. Three disciplines.
Founded in 2021. Built by creators for creators. Driven by culture.
Our story
We started in a basement. We’re still behaving like it.
MAINLAND began as a simple question: what if the same team that made your favorite podcast also designed your favorite hoodie and threw your favorite warehouse party?
We don’t see content, events, and fashion as separate industries. We see them as layers of the same thing — the culture we live in. So we built an umbrella instead of a silo.
Today, MAINLAND Studios produces audio and video for some of the most-watched creators in the space. MAINLAND Entertainment runs sold-out events across the country. And MAINLAND Fashion ships MNLND and Severa drops that sell out in minutes.
We’re small by choice. We’re sharp by necessity. And we’re only just getting started.
What we believe
Three values. Non-negotiable.
Precision
We obsess over the details that most skip over — the craft lives there.
Culture-first
We build for communities, not metrics. The audience is the north star.
Collective
Three divisions, one team. We share resources, talent, and taste.
The Team
The people behind the brand
Amara Okafor
Founder & Creative Director
Leo Martins
Head of Studios
Yuki Tanaka
Head of Entertainment
Nadia Brooks
Severa Design Lead
Devon Price
MNLND Design Lead
Isa Romero
Experience Producer